Playful branding for postpartum parents.

Client: The Fourth Trimester

Brief: Grace tasked me with bringing my signature cute vibes to her awesome company that supports postpartum parents. Their original brand identity was (in Grace’s words) soulless and uninspiring having been quickly thrown together when the business was set up. I created several different multi use logo options, as well as a custom hand lettered typable font, individual characters and colourful corresponding icons. As well as a brand guide to show Grace & her team exactly how to put all of the elements to use cohesively.

Grace has since rolled out the brand identity super well and utilised my designs for printed signage, merchandise, uniforms and across the social channels.

Deliverables: Complete brand identity - inc. custom font, brand characters, multiple logos & a brand guide.